Color Festival- Charlotte

Saturday July 12 I participated in an event called The Color Festival. It was the first one in my area, but it has been an ongoing event that has been happening in other parts of the country for several years. Some of you may be familiar with Color Runs, where you run a 5k whilst getting covered in beautiful colors. The color festival is similar, only you don’t have to run.

The First Festival of Colors was held by Caru Das at his Krishna Temple in Spanish Fork, Utah. At this first festival there were a mere 17 people in attendance. 15 years later, 80,000 people from around the world travel each year to attend this amazing event in Spanish Fork, Utah. In India, the Festival of Colors (Holi) announces the arrival of Spring. It is a time of love, joy and a time when people come together and reconcile, forgive, and show gratitude for one another.

Somewhere along the line, the wonderful people who host the Color Festival in Utah decided it would be awesome to offer the experience to people around the nation. This July was the first one in our City and I was excited to have the chance to tag along with Doug, Stephanie, and Zakia from Sticks and Stones Massage. They had a booth at the event and I spent the day helping out with setting up, and getting forms filled out, taking money from event goers that wanted chair massages. We had a great spot that allowed us to observe the event and get a sense of what it was all about. If you are in the Concord, Charlotte, or surrounding area and are looking for a massage therapist, you should definitely check these folks out! They are all talented massage therapists and delightful people to be around.

There was a lot of yoga, group exercises and meditations going on. My favorite part though, was at the top of every hour there was a color throw. Event participants had the option of buying bags filled with cornstarch colored with various colors and as the day progressed everyone was covered in the various colors. Those with the bags of colors would gather a little before the top of the hour and there would be a count down and then everyone would through a big handful of their colors into the air. From afar it look awesome for a few seconds, then it was like a big colorful fog was hanging out over the crowd for a few before it disappeared.

I forgot to mention that this event was held in the middle of a cow pasture. It wasn’t tecnically in the city, it was a little outside in a small town called Midland. The place it was held apparently is a place you can rent space for events, in their pasture. I’m guessing when they have an event booked they just move their cows to another part, because we saw them on the other side of the pond, and there was evidence that they had recently been in that, part of the field. Which made me really question the folks laying down during the yoga portions of the events. To each their own I guess.

It was a hot day, and while we were under the shade of our tent, I made sure to stay well covered in my sunscreen, I even made sure I had my hat with me. It was a successful day for the Therapists and we hungrily packed up the day at the end and headed off to get real food. Oh, did I mention it was a vegetarian event? No, that’s because I’m still a little grumpy about that part. The food choices consisted of A homemade soda vendor, Italian Ice vendor, and Veggie Wraps. That’s it. We ended up surviving on Italian Ice, then made a mad dash for real food afterwards.

I was able to get a couple of photos of the color throws:



It was an interesting event to be part of and to observe. We didn’t partake in the color throws since we were vending, but it was pretty amazing to watch. They promise to bring the event back to our area next year, and it will be interesting to see how the even grows in Charlotte area’s second year. Being this was the first year it was small in comparison to the turn out in it’s more established areas. With that said, for a 1st annual event the turn out was amazing. I look forward to seeing what the second year turn out is. Who knows, I might even partake in throwing colors next year!



4 thoughts on “Color Festival- Charlotte

  1. Hi Nicole, what a great event. I have heard these kind of events take place in Europe, but never seen one here in the UK…yet. There are quite a few companies who have adopted colour throwing events, into commercials for their products, so it looks as if it is taking on. Must be wonderful to see all those colours. I have to say that seeing a rainbow is one of favourite things just for the eight wonderful colours each one puts on show.

    Liked by 1 person

    1. Hugh, They do seem to be taking off with the color events. We have Color Runs, and now Color Festivals. I’ve seen some of the commercials you speak of. Oh and I caught word of some clubbing events where the ‘in’ thing is to toss colors (paint, dye, etc) on the attenders. It definitely seems like the current fad. The colors were a little disappointing. If you look at the website they look very vibrant and like they would be glorious. In actuality they were muted and dissipated into the air quickly. The colors were much more vibrant on people that had wet shirts. This quickly became a trend, and people began buying bottles of water so they could make their colors pop. Another thing that wasn’t made clear on the website was the colors had to be purchased. Entry into the event for festival goers was $20 and then to participate in the color throwing a person had to shell out another $12 for a bag of assorted colors. Factor in another $10-20 for food and beverage and that’s an easy $50 event per person, before you even get to considering buying souvenirs. Granted a lot of people were sharing the bags of colors, or just not participating in that portion of the event. I didn’t mean to go off on that tangent. I love rainbows too! It’s always amazing to see one, and I always try to take a moment to appreciate it.

      Liked by 1 person

  2. I would enjoy watching the event from afar. I don’t think I’d want to be in the crowd wild color is being thrown. Breathing in cornstarch doesn’t sound appealing to me.


    1. That was one of the concerns I had, a lot of people had bandanas to cover their faces. Though the colors seemed to rise quickly so I’m not sure how much they were being inhaled. Still something I will keep in mind for next year.


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